IMPORTANT:
WHY WEBSITE RE-DESIGN IS EXPENSIVE?

WEB DESIGN

A successful website meets well-defined goals and provides comprehensive content that draws your targeted audience to your website again and again. A well designed, maintained and promoted web site has the capacity to generate more business and a greater awareness about the products or services that you offer.


Good website provides value to its audience.

Do you surf web? We bet you do. How do we know? Well, you're on it right now! While you're surfing, are there websites that you like and return to time and again? The answer is - yes! There are websites that people use most of the time, and than there the ones nobody cares about. You want your website to be one of the former.

Why do people stay on the website? Number 1 reason - they provide value. Value is the key.

There are too much websites out there, even a lot of high-ranking (in the search engines) ones that are full of junk. They have the same content over and over again, they are polluted with unrelated ads and links that take you places you don't want to go. Have good and relevant content on your website, and you're half way there. Even if you are just building a personal home page, you want to give your audience a reason to stay, and return to your site. Put yourself in the place of your audience. If you were them, what could you do to make your site interesting enough for them to return over and over again.

GrafikaVision offers a comprehensive web services including:

Website planning

It is a mistake to think that website's creation starts with its design. Website design (including graphics design, layout design and the page flow design) is only one of the stages, but not the first one.

The very first step in website creation is planning. We have to define clearly the goals of the website, its type and main direction. The goal of the website can be, for example, obtaining new clients, informational support of existing clients, positioning your company on the market, marketing of a new product or service, or doing business online, etc.

The next step in planning - defining your target audience. You have to fnd out who your clients are, where do they come from geographically, and why will they go to your website. International websites may have to be multilingual, whereas a local restaurant's websites should be sufficient in one local language (with exception, perhaps areas with heavy tourist traffic). Another very important planning demographic factor - age group. Websites for young audience will differ dramatically from websites for business professionals, which in their turn will differ from a website geard towards the baby-boomers community.

After you defined your audience, it's time to move on to defining some visual aspects of the websites. Is it graphically-intense (examples are photo studio, art gallery, interior decorator's website, realtor's website, etc), content-oriented (examples may include portals, search engines, business directories, blogs, news/media websites, etc), interactive (such as video games websites, contests/polls, user-driven websites, etc) or all of the above? Of course, you have to remember your goals to determine all of the above, so make sure you have them defined clearly and thoroughly.

The result of website planning stage is a website specifications document. Without this document it will be very hard to create any more or less functional website. This document outlines all of the above topics in clear language and will service as a design manual for the website developer.


Website design

There are 3 distinct areas of website design - graphics design, website layout design and the page flow and navigation design.

Graphics design is considered by many the main area of website development. In some cases this is true. Simple websites, such as business-card types, can thrive on good graphics design alone. In any case, there is no denying that graphics design and visual look of the website is one of the major components of website design in general that can make or break the whole project.

Website look in general and its graphics in particular have to conform with your company's branding. Remember - you have to promote and reinforce your brand CONSISTENTLY throughout all your business initiatives, including, of course, your website.

At GrafikaVision, all our websites project utilize our clients' branding guidelines, their corporate (or personal, as need be) style, and overall wishes of the client. We make every website original, regardless of whether or not a design template (again, based on client's wishes) was utilized.

Website layout is one of the main components of the website design as well. It is influenced greatly by ergonomics of the website and perceived user behavior. Every web page can be divided into logical elements and the goal of website layout design is to position these elements on the page in the most efficient and user-friendly manner.

Because the web is such a busy place, user attention is a prized commodity everyone bids for.

The graphics and "the looks" of your website have to "grab" user's attention. The layout will have to "comfort" the user and want him or her to keep on staying on your website, making sure that the information that the user is looking for is easy to access and easy to process (read, view, listen, download, etc). This is the very goal of any website layout designer.

The page flow and navigation design is needed to a) reinforce information access and b) lead user to a specific action - making a purchase, subscribing to a service (newsletter, blog, mail list, etc.), or simply leaving a feedback (a VERY useful marketing tool, by the way!).

We start our page flow design with an entry point. In majority of case it is the home have of the website, in other case it is a specially designed "landing" or "splash" page. Then we design what is called a "funnel" - a page sequence or path that our clients want the user to follow, ending up with a strong "call for action" page. This process, if properly implemented, can convert simple website on-lookers to website (and your business) customers in the most efficient and natural way.


Website implementation

The is bread and butter of website developers. This is what they teach in colleges and in web design schools. This is skill set that is required from every website developer and this is what makes websites even possible. We excel in it (a somewhat modest but true statement here ).

Depending on your website goals (please see above section "Website planning"), your website will be implemented in either HTML or Flash. Majority of the websites (about 97%) are implemented as HTML sites and only a very specific goal may lead us towards implementing a website as Flash movie.

HTML has come a long way from static page. Pretty much all of the modern e-commerce, social media (Facebook©, etc.), search engine, professional and business websites are written in what's known as "dynamic" HTML (or DHTML for short), with heavy emphasis on Javascript usage, especially for interactive and dynamic features.


Website back-end applications development

Custom website application development is our specialty. There are types of websites that cannot fit into a well-established functionality pattern or require functionality that goes beyound common needs. Not all websites need it. There are many websites that we have created that were implemented using templates and CMS (content management systems), such as Joomla, WordPress or Drupal. However, there are limitations to such websites. And whenever we foresee such limitations, we create custom functionality.

Please read more about our custom websites and their functionality in our Web Applications Development section.


Website maintenance

So you have just finished designing a great website (with or without our help, we don't judge ) - now, according to your Website Planning, you have to host it, manage it, and promote it.

We'll support you while providing lasting value with smart web enhancements, keeping you up to date through pain free maintenance. Proper website maintenance is essential to your website's success. If your business releases news, has new job opportunities, or is offering new services or products, you need to let your visitors know. What's more - you want to know how well your visitors respond to your news. And we all know that you want to concentrate on development of your business, so let GrafikaVision take a load off your shoulders.

Hiring a full-time Webmaster to maintain your website can be expensive and simply not an effective solution for your company. With GrafikaVision, you have access to the same senior level skills that would cost you a fortune in-house. Take advantage of our experienced team at a fraction of the cost.

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