IMPORTANT:
5 THINGS TO AVOID WHEN DESIGNING YOUR BRAND

CORPORATE IDENTITY / BRANDING

The communications revolution made businesses look more closely at their corporate identity and branding. Your corporate identity - your brand - is, without doubts, the most important element of ANY of your business aspects - marketing, sales, public relations, even employees' loyalty and respect for the company.

YOUR BRAND - YOUR STORY

The essence of corporate identity and branding is creating a credible story about your company that tells the customer that you will deliver on your promise.

"We are in the twilight of a society based on data. As information and intelligence become the domain of computers, society will place new value on the one human ability that can't be automated: emotion. Companies will thrive on the basis of their stories and myths. Companies will need to understand that their products are less important than their stories."

- Rolf Jensen, Copenhagen Institute for Future Studies

Good brand stands for something: a big idea, a strategic position, a defined set of values, a voice that stands apart. Meaning inspires the creative process as it is conveyed through a symbol, a word, or an action. It is a DNA of brand identity, where form is imbued with rationale and assigned deeper resonance.

THINK AND ACT BIG

Regardless of the size of a company or nature of a business your logo or brand takes on a leading role in connecting your clientele to your product or service.

Customers know that big companies are better equipped to deliver on their promise than the small ones, but studies show that customers don't care if the company they are dealing with is too small if the company acts like a big company. And vice versa, if a big company starts acting like a small company - don't return your phone calls or don't send you the information they promised, or even have a "home-made" business card - customers would be more likely to turn their backs on such companies regardless of their size.

OUR BRANDING DESIGN PRINCIPLES

At GrafikaVision we believe that the best identities are most effective when they help advance your business.

We design identities according to the following criteria:

Bold, memorable, and appropriate
Immediately recognizable
Provides a clear and consistent image of the company
Communicates the company's persona
Has enduring value
Works well across media and scale
Works both in black and white and in color

So remember - good branding and corporate identity is a MUST. Make it a point to start branding right away. If it is your new business - it should be branded from Day One, and the products or services you offer can be branded as well. If you still don't have a corporate identity for your business or branding for your products or services - contact us now for FREE QUOTE!

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